Privacy Policy

Effective Date: March 2025

This site and its SMS communications are operated by Beaty Shoes, Inc., doing business as Marti & Liz.

1. Introduction
Welcome to Marti & Liz Boutique. Your privacy is important to us, and we are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website (martiandlizboutique.com), purchase from us, or interact with our services.

2. Information We Collect
We collect the following types of information:

  • Personal Information: When you create an account, place an order, subscribe to our mailing list, or contact customer service, we may collect your name, email address, phone number, shipping address, and payment information.
  • Automatically Collected Data: Our website collects browsing data such as your IP address, device type, browser type, and cookies to improve user experience.
  • Marketing Preferences: If you subscribe to our SMS or email marketing, we may collect your preferences and communication history.

3. How We Use Your Information
We use your information to:

  • Process and fulfill your orders, including shipping and returns
  • Send order confirmations, updates, and customer service responses
  • Improve our website, customer experience, and marketing strategies
  • Send promotional emails and SMS (if you opt-in)
  • Detect fraud and security risks

4. How We Protect Your Information
We use secure encryption methods, secure payment processing, and access controls to protect your personal data. Your payment details are processed securely through Shopify’s payment gateway.

5. Sharing of Information
We do not sell or rent your personal information. However, we may share your data with:

  • Payment processors (Shopify Payments, PayPal, etc.)
  • Shipping carriers (USPS, FedEx, etc.)
  • Marketing platforms (only if you have opted in)
  • Legal authorities, if required by law

6. SMS & Email Marketing
By providing your phone number, you agree to receive text messages from Marti & Liz Boutique. Message and data rates may apply. Reply STOP to unsubscribe at any time.

7. Your Rights & Choices

  • You can update or delete your account at any time.
  • You may opt out of marketing emails and SMS.
  • You can request a copy of the data we store about you.

8. Cookies & Tracking Technologies
We use cookies to enhance your shopping experience. You can disable cookies in your browser settings, but some site features may not function properly.

9. Changes to This Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page.

10. SMS Marketing and Notifications:

  1. Consent to Receive Messages: By providing your phone number and opting into SMS communications, you consent to receive text messages from Marti & Liz Boutique at the phone number provided, including marketing messages, promotional offers, appointment reminders, and notifications. Messages may be sent using an automated system. Message frequency varies based on your interactions with Marti & Liz Boutique. Standard message and data rates may apply.

  2. Opt-Out of SMS: You may opt-out of receiving SMS messages at any time by replying STOP to any text message. For assistance or more information, reply HELP or contact us at support@martiandlizboutique.com.

  3. Privacy and Compliance: Marti & Liz Boutique complies with all applicable laws, including the Telephone Consumer Protection Act (TCPA), A2P 10DLC regulations, and guidelines for SMS marketing. Your consent to receive SMS messages is not a condition of purchase. We do not share or sell your mobile number to third parties for their marketing purposes.

11. Phone Call Communications:

  1. Call Tracking and Recording: Phone calls to or from Marti & Liz Boutique through our local or toll-free numbers may be recorded or monitored for quality assurance, training, and customer service purposes. By contacting us or accepting our calls, you consent to such recording and monitoring.

  2. Caller Privacy: Information collected during phone calls is used in accordance with our Privacy Policy and applicable laws. We take reasonable measures to protect the confidentiality of your data.

  3. Use of Local and Toll-Free Numbers: Communication with Marti & Liz Boutique may occur through both local and toll-free phone numbers. These numbers may be used for customer support, SMS communications, marketing campaigns, and other legitimate business purposes.

13. General:

By interacting with Marti & Liz Boutique via SMS or phone, you agree to this policy and acknowledge that your interactions comply with our Privacy Policy and Terms and Conditions. For more information, visit our Privacy Policy and Terms and Conditions.

14. Contact Us
For any privacy-related inquiries, please contact us at:
📧 Email: support@martiandlizboutique.com